What are people saying, and where are they saying it?

Social media feedback can be great for identifying perceived strengths and weaknesses through the eyes of your customers. But for small-to-medium size businesses, monitoring up to a dozen social media sites on a regular basis and getting a complete picture of the customer experience can consume a lot of resources that would be better spent on managing the day-to-day operations of your business.

There are some great tools out there to collect social media data and perform detailed sentiment analysis on all the open-text feedback customers have shared about your business online. But they come with fees that simply don’t make sense for a single business.